Pretty gets Attention
Strategy gets Sales

Salons, Clinics & Ecom

Creative Strategy
book your intake

Strategy before Pretty

The beauty industry knows how to make things look good. That’s the easy part. The hard part is finding the angle your competitors missed, then owning it before they do. After 30+ years in beauty, I know what makes beauty consumers buy.

MEET the Strategist

Hi Babe

I turn Meta ads into a serious sales channel for beauty ecom brands, clinics and salons. Angles, hooks, scripts and fresh creative, tested every week.

I’ve spent 30+ years in the beauty industry, including decades with beauty consumers sitting in my treatment chair, telling me what they wanted, worried about, and wished they could change.

Those conversations taught me how beauty consumers think. Creative strategy turns that insight into ads Meta can match with the right women.

Running ads? Let’s find your next winning angle.

what I do

Beauty Creative Strategist

Salonized Specialist

Using Salonized? You’re sitting on the cheapest audience you’ll ever advertise to. I put that database to work inside Meta to bring clients back and help fill quiet periods.

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Creative Strategy

Winning ads start with the woman, not the creative. I find what she wants, what she’s already tried, and the angle your competitors missed. Then I turn it into ads worth testing.

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Meta Ads

Andromeda changed how Meta finds buyers. It reads your creative, predicts who will respond, and rewards brands that give it more strong angles to work with.

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Portfolio

Want to know what your ads could actually look like?
Explore the concepts I create for beauty brands, clinics and salons, from the angle and hook to the final creative, all built around the woman we want to reach.

See my Portfolio
How it works

01. Research

I dig into your buyer, category, and competitors to uncover the angles everyone else is overlooking.

02. The plan

I decide which angles, messages, and audiences have the strongest potential, and build your testing roadmap.

03. The ads

I turn that strategy into hooks, ad concepts, and creative directions your team can take straight into production.

  • “I opened that file and honestly thought: holy sh*t. This is next-level research, I have to say. I’m not even halfway through it yet.”
    Michelle – Louise Brows and Beauty
  • “The creative process went so smoothly, her female touch is amazing. We highly recommend”
    Esther – Fris Cityspa
  • “Her knowledge of the salon industry makes her strategic input genuinely relevant. Highly recommended for beauty brands and salon businesses.”
    Patrick – Waal Works
  • “Melanie is a breath of fresh air. She does things hardly anyone else knows how to do. A driven personality who sinks her teeth into the work. That gives me peace of mind. I’m happy with Melanie and highly recommend her!”
    Ilse – Juffrouw Polis
  • “Melanie is one of those rare people who makes the creative process feel easy. She picks up on what you need before you’ve even finished explaining it, and what she delivers always surprises you in the best way. Sharp, creative, and a genuine pleasure to work with.”
    MARIJN – Intuitive Coach
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The Test

One-Time Payment
€750

  • 3 fresh ads vs. your current best performer
  • 7-day head-to-head test
  • Winner based on cost per booking
  • Mine wins, you pay
  • For brands already running Meta ads
Buy The Test

The Creative Engine

Starting at
€5.000/mo

  • Monthly (3 Months Minimum)
  • Research, angles, hooks & scripts
  • 40–50 fresh ad concepts per month
  • Weekly performance review
  • Testing roadmap & next moves
  • 1–2 strategy calls per month
  • For brands spending €30k+/mo on Meta
Book Intake

The Angle Pack

One-Time Payment
€2500

  • Full buyer and competitor research
  • Five angle-diverse concepts
  • 20 static ads built to test
  • Hooks and copy per angle
  • Direct and indirect formats
  • Testing roadmap
Buy The Angle Pack
Ready to Test Better Creatives?

Start with the Three test Angles

€750 · 3 Fresh Ad Angles · 7-day head-to-head

Start 7-day test >>>>