Hi Amiga, in this post today I would like to talk about exciting New Makeup Product Launches, unlike the fashion industry Makeup Launches happen all year round.
Fashion is pretty straightforward knowing when brands launch their new collections. If looking for New Makeup Product Launches is your job, you would have a pretty busy full-time day job.
In this post, I will talk about New Makeup products that caught my eye starting the New Year 2021.
This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.
In this post, you will find New Makeup Product Launches that are worth your attention.
Lady’s I have to say researching for this post could be considered pretty overwhelming, surely this is the first post of many New Makeup Product Launch posts to come.
You could literally start a whole blog about this if you would count in drugstore makeup and skincare as well.
However as a Makeup Artist my attention meanly goes to high-quality Makeup Products and Brands, read THIS post to see the difference between high-quality expensive makeup and cheap makeup.
To be clear, I did not try any of these products (I wish), but these are the products I would really buy and I would Love to try them all, so if any of the Brands are reading this, yes, please haha.
If you are reading this and bought any of these Cosmetics, I would love to hear your experience with them. Let’s dive into the New Makeup Products that really excite me.
Jump ahead to:
Anastasia Beverly Hills Brow Freeze™
So first and foremost, one New Product Launch that no Beauty Lover could have missed is Anastasia Beverly Hills Brow Freeze™ I am definitely going to buy this as I am so so curious how this product will work.
I mean no water, no setting spray needed, no waiting for the product to dry, it doesn’t get more exciting than trying out a product of an amazing brand like this.
I could build a whole photoshoot, blogpost, and Instagram posts around this product alone (if my country was not in lockdown due to COVID-19, so I can’t invite models to my home-photo-studio)
Anastasia Beverly Hills’s official description: Anastasia Beverly Hills Brow Freeze™ introduces our strongest brow hold yet!
This customizable brow styling wax lifts tames and sculpts every hair in place for the feathered-looking brow you’ve always wanted.
The universal, easy-to-apply formula is mess-free and provides long-lasting, extreme-hold – leaving you with full-bodied brows that last all day. Iced Out Collection.
Brow Freeze™ Launched on January 11, 2021.
Read my full product review and tutorial on Anastasia Beverly Hills Brow Freeze.
Can’t feel my excitement yet? Watch this video.
Pat McGrath Divine Rose II
Pat McGrath Launches a FULL Collection on the 29th of January 2021, Divine Rose II and I would definitely buy the whole collection if I could, my gosh how I wish I could work with this every day, I would feel intense happiness!
I have to be honest, not only this collection, I wish I could have every single item she has on her website.
And now I can (technically, my budget tells me differently) because from February Pat McGrath is available in my country Hallelujah. (at Douglas for whom it may concern)
I can’t even pick one favorite product from this new collection, that is why I just put this whole collection here.
As it says in the name all beautiful rosy, purple, warm pink colors, like a Divine Rose, all I can say is go buy it, I am so jealous hehe. The collection includes:
- Mothership VII: Divine Rose II, Limited Edition Rose Crome,
- Divine Rose Luxe Quad: Eternal Eden,
- Skin Fetish: Ultra Glow Highlighter,
- LIQUILUST™: Legendary Wear Matte Lipstick, Divine Rose,
- MATTETRANCE™: Lipstick, Divine Rose,
- PermaGel Ultra Glide Eye Pencil,
- PermaGel Ultra Lip Pencil.
The Mothership VIII: Divine Rose II Eyeshadow pallet originally launched back in May of 2020 and sold out almost immediately, this limited edition version is making a comeback again for a limited time.
The New Pat McGrath The Divine Rose II Collection is set to launch on the 29th of January 2021.
McGrath The Divine Rose II Collection is currently not available on Amazon anymore.
Maybelline Sky High Mascara
Let’s talk about this product launch mascara, as you may know, this mascara went viral on TikTok. The hashtag #maybellineskyhighmascara has a crazy amount of 17,4 million views.
That is more then my country has citizens, I mean hello, I NEED this mascara!
It is not really new, it launched in 2020 but it just became “available” worldwide in January 2021.
It is a drugstore product and therefore it’s not expensive, although I just saw a crazy price for it here in my country which probably is the result of the availability here in Holland and anywhere for that matter because it keeps selling out everywhere, what makes us want it more.
But the intention of the brand is not to be an expensive mascara. I never use expensive mascaras because of the expiring dates for mascara, it’s only 3 months so as an Artist don’t spend too much money on mascaras.
One thing I would like to find out is if the mascara is as good to use with a disposable mascara brush since I need to use that on my clients/ models due to hygiene.
However, if that doesn’t work I’ll be happy to use it for myself. I have lash extensions normally but my salon is closed in lockdown.
Maybelline’s official description: Sky High lash impact from every angle! Lash Sensational Sky High mascara delivers full volume and limitless length.
Exclusive Flex Tower mascara brush bends to volumize and extend every single lash from root to tip. Waterproof mascara formula infused with bamboo extract and fibers for long, full & lightweight lashes, that doesn’t flake or smudge. Available in Very Black and Blackest Black.
Allergy tested. Ophthalmologist tested. Suitable for sensitive eyes and contact lens wearers. Removes easily with waterproof eye makeup remover.
Urban Decay Naked Wild West Eyeshadow Pallete
Urban Decay is launching another Naked Pallet, that’s always good news, I just really like the Naked Pallets, I have 3, only one I wouldn’t buy is the Ultraviolet one, although it’s pretty it just didn’t make me want to have it when I saw it.
The Naked Wild West Pallete will launch on the 8th of February 2021. It really looks pretty, I already imagine beautiful looks just by looking at this palette.
Urban Decay’s official description: The super-pigmented, velvety Naked Eyeshadow family has a new vegan lineup of soft beige, rich terracotta brown, deep copper, and burnt orange, plus a pop of turquoise green and blue.
Naked Wild West’s shades are inspired by California deserts, Joshua trees, and endless skies. Blaze your own trail with creamy mattes, metallics, and shimmers in the iconic ultra-blendable Naked shadow formula.
Use these ultra-blendable, versatile shadows solo or layer to create endless looks ranging from mild to wild.
Huda Beauty #FauxFilter Luminous Matte Foundation
Huda Beauty’s product launch is the launch of a new formula for one of its best-selling products #FauxFilter Luminous Matte Foundation, available on January 25, 2021.
What I have read about it is that it’s a massive upgrade to the original formula.
Although I would not use a full coverage matte foundation on my daily job, it did catch my attention, I wouldn’t go out and buy it for this reason but I am curious about it and I would ask a colleague if I could try some of her’s to see what this new formula is all about.
If your skin needs full coverage it is worth trying the new formula of a best-selling product right?
Huda Beauty’s official description: New and Improved! #FauxFilter is back with the same full coverage and long-lasting properties, you know and love from the OG formula, but with 24-hour flexible wear, a luminous matte finish, AND… it’s fragrance-free!
The true filter effect gives instant coverage so seamless that it immediately unifies skin tone and texture as it blurs skin to give a radiant finish.
The non-cakey formula is life-proof (waterproof, super long wear (24hr), transfer-proof, fade-proof, sweat-proof, humidity-proof.)
No matter what the weather, occasion, or situation, #FauxFilter Luminous Matte will NEVER let you down.
It was so much fun writing this post, many New Products Launches posts to come with launches happening all the time, I will keep you posted on Amazing Makeup you can’t miss out on.
Can’t wait to actually write review posts of this kind of wonderful Makeup Products.
This was my Top 5 New Makeup product launch at this moment that excites me and deserves your attention.
This article in Dutch https://melaniemoutarde.nl/nieuwe-producten-lancering-januari/
türkçe says
I need to to thank you for this good read!! I certainly loved every little bit of it. Nata Chrisy Butta
Melanie says
Glad you loved it